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So what is Search Engine Optimization or SEO ?

SEO is short terminology for Search Engine Optimization, to be honest, there is nothing really mystical about it. SEO is a measurable process that is used to send signals to search engines that your pages are worth showing in Google’s index.

Basically, Google has a complex mathematical formula this is called an algorithm to give you score a to every website and every search people to do in Google to figure out what type of website should rank best for what people are looking for.

Imagine an algorithm like a collection of empty buckets. One of those buckets gives you a score for the quality of your web site, one bucket gives you a score for how many sites link to you, one bucket gives you a score for how people trust you. Your job is to fill up more buckets in the algorithm than any other website.

This can have an effect on your search engine ranking by having the highest score in terms of quality of your site, of having the highest score in terms of authority of your website, of having the highest score in terms of the most trusted store for that search that people are looking for.

The amazing thing is that there are hundreds of these type of buckets, and for every single one of these buckets these scores put together in the algorithm to figure out where you rank is an opportunity for you to fill it up and rank better. So optimizing your site for search results really means getting the highest score in as many of these points as you can.

Now, some of these buckets are worth more than others, and the three main buckets that you need to be aware of for your search engine rankings are quality, trust and authority. So the quality: what Google is trying to measure when they’re trying to figure out what sites should rank is offering something valuable or unique or interesting to googles searchers. For example good content—if you are selling something like mobile phone and you are using the same description that every other mobile seller is using on their website then you are not offering anything unique to Google’s searchers.

Even though your mobile might look pretty cool, the content is the same as everybody else’s, so Google has no way of telling that your mobile or your phone site is better than anybody else’s. Instead, offer people interesting content.

For example: offer them the ability to personalize their mobile. Give them information on how to put different versions of covers and faces. What’s type of network is good? does it have camera? can it function underwater?

Give people information, or even be more creative. Get people to share pictures of themselves personalize covers. Create a community of people who are interested in your product. Get a famous person to hold their mobile phone and share that picture online. Do something different, do something unique. Show Google that you are different and better than the other search results.

Trust is another very important bucket that you need to be aware of when you are trying to get your site to rank in Google. Google doesn’t want to show just any website to it’s searchers, it wants to show the best website to its searchers, and so it wants to show sites that are trustworthy.

One thing Google has indicated it likes to do is penalize sites or stores or companies that consistently have poor reviews, so if you have many poor reviews, in time Google is going to figure out not to show your site in their rankings because Google doesn’t want to show those sites to their searchers. So prove to Google’s algorithm that you are trustworthy. Get other highly authoritative websites to link to you. Get newspaper articles, get industry links, get other trusted sites to link to you: partners, vendors, happy customers—get them to link to your website to show that you are highly credible and trustworthy.

Finally, the other really important bucket is an authority. Google wants to show sites that are popular. If they can show the most popular t-shirt seller to people looking to buy mobile phones online, that’s the site they want to show. So you have to convince Google - send them signals that your site is the most popular site for the kind of mobile phone case that you sell.

Fill this bucket by building a fan base. Build a social network, get people to link to you, get people to share your personalised cases on the pages on their social network saying ‘I want this!’, get people to comment, leave testimonials, show pictures of themselves wearing the product or using the product, Create a fan-base and then rally them to link to you and talk about you. That’s how you prove to Google that you are trustworthy and authoritative.

If you think about it, SEO is really just a process of proving to search engines that you are the best site, the most authoritative, the most trusted, the most unique and interesting site that they can offer to their customer - the searcher. Get people to talk about you, produce good quality content, get people to link to you, and Google will be more confident that you are the best result that they can offer to their searchers, and that’s when you will start ranking on the first page of Google..


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